ArchitecTural digest

Architectural Digest is a vibrant monthly celebration of international design talents, innovative homes and products, inspiring decorating ideas, culture, and travel

Benny blanco’s tchotchkes

Benny Blanco is, according to the NY Times, ‘the most pouplar oddball in pop music”. In this social exclusive, Benny presents his tchotchke collection.

  • 553,000 views on TikTok over 15 days with 33,000 engagements

  • 354,500 organic plays on Instagram Reels in 15 days

EMMA Robert’s bookshelf

When actress Emma Roberts isn’t appearing in roles like "Scream Queens" and "American Horror Story" she's a busy being a passionate book nerd and running Belletrist—a book club and online community where she geeks out about great reads.

  • 1.15 million views on Instagram Reels over 30 day period

  • 8.96 entertainment score

Fun things to do at diplo’s house

Diplo, aka Thomas Wesley Pentz, is an American DJ, producer, and songwriter who's a big deal in the electronic dance music scene. He's one of the brains behind Major Lazer, known for their hit song "Lean On," and he also produced the popular track "Where Are Ü Now" with Skrillex and Justin Bieber.

  • 930,000 views on Instagram Reels over 8 day period

Jimmy Butler, Barrista

NBA superstar Jimmy Butler makes Architectural Digest a coffee in this preview to the athlete’s episode of Open Door. This social teaser is a nod to Butler’s passion for coffee and the genesis of the BigFace brand.

  • 13,228 organic engagements

  • 450k views on Instagram

  • AD’s first social video tasked with teasing an original YouTube episode

AD Explains: The death of the perfect lawn

For the first episode of AD Explains historian Ted Steinberg, whose work focuses on the intersection of society, the environment, and the law, explained the declining interest in the quest for the "perfect" lawn.

  • 1 million views on Instagram Reels in 9 days with 11,300 shares

  • #32 for all-time shares and #29 all-time highest entertainment score on Instagram

Professor Lesley Lokko

Professor Lesley Lokko, a renowned Ghanaian-Scottish architect, educator, author, and curator, won the Royal Gold Medal 2024 for her contributions to architecture. Celebrated for promoting diverse approaches in practice and education, she has profoundly impacted architectural discourse over her two-decade career.

  • 487,000 views on Instagram Reels over 10 days with 16,500 engagements

  • 268,590 views on TikTok with 45,340 engagements within 7 days of publish

WIRED

WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design.

THE SAIL GRAND PRIX

This social original from WIRED takes you inside the world of high-performance hydrofoil catamarans, exploring how technology shapes the sport's experience for both competitors and the audience.

  • 586,000 views on Instagram

  • 241,000 views on TikTok

A shortened version of a wired.com article offering viewers some science based tips and tricks to help get a solid snooze.

  • 482,00 views on TikTok

$235 MiLLION TREASURE CHEST

Mark Zuckerberg’s Bunker

WIRED investigated Mark Zuckerberg’s sprawling, $100 million compound in Hawaii—complete with plans for a huge underground bunker. The true scale of the project and its impact on the local community is finally revealed.

The article by Andy Greenberg entitled “They Cracked the Code to a Locked USB Drive Worth $235 Million in Bitcoin. Then It Got Weird” was adapted into a social format.

  • 1.1 million views on TikTok in 72 hours

  • 79,000+ engagements on TikTok

  • 108% effectiveness on Instagram

  • 260,000 views on Instagram within the first 5 hours of release

  • 7-day total of 750K views

3 TIPS FOR GETTING BETTER SLEEP

Dancing with the stars

Dancing with the Stars Season 31 is a live-to-streaming series on Disney+ that was co-hosted by Alfonso Ribeiro and Tyra Banks in which celebrities were paired with trained ballroom dancers to compete in themed choreographed dance routines that are judged by a panel of renowned ballroom experts, including Carrie Ann Inaba, Bruno Tonioli, Len Goodman, Derek Hough.

DAncing with the stars
SEASON 31 HIGHLIGHTS

  • 39.5 million reach on Instagram which was an 80% increase from season 30

  • #1 most social entertainment program

  • Top 10 Twitter trending during Dancing with the Stars premiere livestream on Disney+

  • 90.54 million story views on Instagram

  • 96 million views on TikTok which was a 123% increase from the previous season

  • 2.93 million engagements on TikTok accounting for a 72% seasonal increase

A Facebook original video featuring Pastry Chef Ron Ben Israel demonstrating how to decorate a cake using the splatter method

Food network

Food Network is a television channel and digital media platform focused on food and cooking, reaching over 90 million U.S. households. It features over 200 original shows, including culinary competitions and food-related documentaries, aimed at both amateur and professional chefs. The network also provides recipes, cooking tips, and food trends through its website and social media channels, engaging millions of food enthusiasts daily.

Food network highlights

  • 40% increase in digital content viewership from Fire Masters Season 1 to Season 2

  • 932,000 reach which performed 18x higher then Food Network Canada’s average on Facebook

  • 191,000 organice views on post a The Price of a Slice created for The Big Bake Season 1

  • Established and built the Digital Department for an independent production company, creating original video tutorials, on-set photo assets, food beauty images, gifs and promotional material for three different series, each spanning three seasons.

how to cake it

Welcome to the fabulous world of How To Cake It, the #1 online baking education brand in the world. We inspire, connect, educate, and delight our community of over 15 million Gen Z women, millennial moms and their families, who trust us as a leading authority on all things baking and sweets.

How to cake it
Achivements

  • 40 videos that surpassed 1M+ views on YouTube

  • 8 videos achieved trending status on YouTube

  • Filmed the 2nd most viewed episode with 7.5M views

  • 265,000 subscribers within 6 months on HTCI’s secondary YouTube channel 

  • Cookbook became a #1 category bestseller on Amazon achieving 50,000 sales with a 4.5 star rating across 1,248 reviews and has been translated into Chinese.